Chiara Ferragni is a well-known fashion blogger and influencer and has a lot of followers on social media. Her iconic blue-eye logo with eyelashes is known almost everywhere in the world.

With a keen sense of fashion and street style, she decided to launch her own line of clothing and accessories, particularly shoes, in 2017. To this end, Chiara conducted several investigations to find the best materials for her products, the latest trends in fashion, and the most demanded items on the market. She also looked for investors who believed in her project.