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case study 2
Library Landing Page Item Image
case study 1

Javier's birthday is coming up and his parents are planning his present. They know he's passionate about technology and a big fan of the Apple brand. They still remember the time he stood in line in front of the MAC STORE to be one of the first to get the iPhone X.

Aimar dos Santos is a world-renowned football player. He has played for different international teams and was selected in his country's national team in four World Cups.

Like every football star, he has many followers on social media, and is very active online, posting pictures, videos and all kinds of stories on Instagram, Facebook and Snapchat.

Lucrecia, who is only 18 years old, is a promising young talent who has always lived in an artistic environment, surrounded by cinema and television. Her father was a singer and her mother was a well-known film director.

Chiara Ferragni is a well-known fashion blogger and influencer and has a lot of followers on social media. Her iconic blue-eye logo with eyelashes is known almost everywhere in the world.

Generic trade mark

A generic trade mark, also known as a genericised trade mark, is a trade mark or brand name that, because of its popularity or significance, has become used as a generic name to designate a general category of products or services. Therefore, the trade mark loses its distinctiveness (capacity to indicate the corporate origin of a good or service), its registration loses validity and it can now be used by anyone.

Creative Commons licence

This is a special type of licence that enables users or third parties to use copyright protected works without seeking authorisation from the authors, as long as they respect the conditions established in the agreement. There are currently 6 types of Creative Commons licences.